The Falcon

Role: Visual Designer
Deliverables: Brand Identity, Typeface Design, Printed Collateral, Signage

Situated atop a picturesque waterfall in Marlboro, NY, The Falcon is a vibrant live music venue and restaurant. Embracing a philosophy of inclusive music enjoyment, The Falcon welcomes all guests without charge, encouraging voluntary contributions to their donation boxes, with 100% of proceeds directly supporting the performers.

When entrusted with redefining The Falcon's brand identity, I drew immediate inspiration from its grassroots approach to entertainment. My vision was anchored in the nostalgic charm of vintage concert posters from the 1960s and 70s.

Mingus (Condensed and Wide)

Mingus is a bespoke typeface characterized by its edgy yet inviting demeanor, available in both wide and condensed versions. Mingus played a pivotal role in shaping The Falcon's distinctive identity, infusing it with a warmth and soulfulness that resonates deeply with our valued patrons and cherished performers alike.