Wondercade

Role:
Art Director
Senior Designer
Deliverables:
Brand Identity
Social Media Campaign
Email Templates
Illustration

Wondercade is a limited-edition newsletter from the desk of Neil Patrick Harris. In Neil’s words, “Wondercade is a place where the worlds of food and drink, design and decor, entertainment and experiences gloriously collide, as told through the lens of my own life, as well as a rotating cast of friends and correspondents.”

I played a key role in bringing Wondercade from concept to launch. Starting with a pitch deck, the project evolved into a full-fledged media property. I led the visual identity, designing the branding, website, and email templates, ensuring a cohesive and engaging aesthetic across all touchpoints. In parallel, I served as art director alongside cinematographer Ylva Erevall to create cinemagraphs for the launch.

The newsletter’s distinctive design and storytelling approach helped Wondercade earn won the People’s Voice Award for Entertainment and Culture at the 2023 Webby Awards.