Herman’s Coffee & Market
Role: Visual Designer
Deliverables: Brand Identity, Illustration, Packaging Design
Photography by MK Ridgway
Herman's Coffee and Market is a cherished local gem in Pennsport, Philadelphia. The branding project centered around honoring the founder's late grandfather, Herman, who cherished drinking coffee in his garage while lounging in a vintage lawn chair. We crafted a brand identity that exudes timeless nostalgia, blending 20th century charm with a welcoming atmosphere. The resulting aesthetic captures the warmth and simplicity of Herman's favorite pastime, creating a space that feels both familiar and inviting to all who enter.
