InsideHook
Role: Art Director, Senior Designer
Deliverables: Brand Identity, UI/UX Design, Editorial Art Direction and Illustration
Header animation by Michael Eugene
InsideHook is a digital lifestyle publication that delivers news and advice to the most interesting man in the room.
When I began a full time role as Art Director, the company was in need of a brand update. The goal of the project was to elevate public perception of InsideHook’s editorial voice and create a unified visual feel for onsite artwork.
I began by designing a new brand identity and website. Alongside this effort I created a stylized feel for editorial image composites & illustrations.
As art director, I found world class illustrators to bring further depth and credibility to InsideHook’s editorial voice.
Headline - Messina Sans
Body - Crimson Text
Editorial Image Editing
How Flatiron Became New York's De Facto "Fitness District" by Tanner Garrity
How You Should Be Watching Porn, According to Performers by Kayla Kibbe
Youthsplaining: What the Hell Is a Simp? Are You a Simp? by Logan Mahan
The World According to James Brolin by Pete Croatto
Editorial Illustration
Meet the Sugar Daddies Who Are Actual Fathers by Kayla Kibbe
Art Direction
Animation by James Kerr
Illustration by Mike Burdick
Illustration by Curt Merlo
Illustration by Kristen Liu-Wong
