InsideHook
Senior Designer for InsideHook’s 2020 rebrand. Created new brand elements and editorial website.
INSIDEHOOK
Role: Art Director, Senior Designer
InsideHook is a digital lifestyle publication that delivers news and advice to the most interesting man in the room.
When I began a full time role as Art Director, the company was in need of a brand update. The goal of the project was to elevate public perception of InsideHook’s editorial voice and create a unified visual feel for onsite artwork.
I began by designing a new brand identity and website. Alongside this effort I created a stylized feel for editorial image composites & illustrations.
As art director, I found world class illustrators to bring further depth and credibility to InsideHook’s editorial voice.
Symbol & Logotype
Typography
Concept Sketches
Website Elements
Website
Editorial Image Editing
Editorial Illustration
Editorial Art Direction