TEQUILA AVIÓN
Role: Art Director, Photographer
Tequila Avión founders Ken Austin and Alejandro Lopez invited InsideHook to Jalisco, Mexico to create a multimedia campaign around their commitment to inefficiency. In the words of Mr. Austin, "Efficiency is the enemy of quality." We spent three days documenting their distillation process, from the source to the bottle, and broke the method down into valuable lessons one could apply to their own life.
I worked with Videographer Charles Baldini and Creative Director Danny Agnew to create this video, and photographed stills to accompany the campaign.
