Mike Falco

Getup & Go! • The Frye Company

Type Direction, Web Design

The Frye Company approached InsideHook with the challenge of growing their daily e-mail subscription. We devised an interactive quiz to pair the user with an outfit paired to their personal taste. As a tip of the hat to The Frye Company's handmade boots I hand-lettered the campaign's titles. Within a month of the campaign's release we received over 60k unique page views and 10k verified e-mail entries.