The Falcon
Deliverables: Brand Identity, Typeface Design, Printed Collateral, SignageSituated atop a picturesque waterfall in Marlboro, NY, The Falcon is a vibrant live music venue and restaurant. Embracing a philosophy of inclusive music enjoyment, The Falcon welcomes all guests without charge, encouraging voluntary contributions to their donation boxes, with 100% of proceeds directly supporting the performers.
When entrusted with redefining The Falcon's brand identity, I drew immediate inspiration from its grassroots approach to entertainment. My vision was anchored in the nostalgic charm of vintage concert posters from the 1960s and 70s.
Mingus
Wide & CondensedMingus is a bespoke typeface characterized by its edgy yet inviting demeanor, available in both wide and condensed versions. Mingus played a pivotal role in shaping The Falcon's distinctive identity, infusing it with a warmth and soulfulness that resonates deeply with our valued patrons and cherished performers alike.
