InsideHook is a digital lifestyle publication that delivers news and advice to the most interesting man in the room.

When I began a full time role as Art Director, the company was in need of a brand update. The goal of the project was to elevate public perception of InsideHook’s editorial voice and create a unified visual feel for onsite artwork.

I began by designing a new brand identity and website. Alongside this effort I created a stylized feel for editorial image composites & illustrations.

As art director, I found world class illustrators to bring further depth and credibility to InsideHook’s editorial voice.