Role: Design Director

Category: SAAS, B2B

Deliverables: UI Design System, Brand Identity

FEVO provides over 800 world-class brands in sports, music, and live entertainment with revolutionary e-commerce software that enhances ticket sales, expands fan reach, and captures valuable customer data. The company sought to transform its brand identity to better reflect its innovative solutions and evolving market position.

I collaborated with EVP of Product Chad Higinbotham to design the FEVO Design System. Aiming to enhance the brand’s credibility while infusing a sense of excitement, our approach combined sleek, professional aesthetics with engaging, interactive elements, resulting in a cohesive and visually compelling system. This new design framework not only reinforced FEVO’s reputation but also provided an enjoyable user experience, balancing reliability with a playful touch.

Brand Redesign

As Design Director, I led the complete reimagining of FEVO’s brand identity. This involved redefining our value system, brand persona, and positioning. I crafted FEVO’s inaugural "brand bible," which detailed our visual and positioning standards, ensuring consistent and compelling storytelling across all platforms.